With the Support of COFETEL

MOBILE MONEY: THE FUTURE OF PAYMENTS, TRANSFERS & BANKING

February 3rd & 4th, 2011

Mexico D.F., Mexico

Open: Preconference Appointment Tool

Accomodations at the Presidente Intercontinental at US$130 per night

Frecuenciaonline.com announces Mobile Commerce Mexico and Central America, the satellite conference of our flagship event Mobile Commerce Americas. MCMCA debuts in the region at a time when the debate and analysis of the real possibilities of Mexican and Central America adoption of enhanced mobile payments, transfers and banking services are real and necessary.

The growing penetration of smart portable devices and the low percentage of customers using massively financial products provide the financial sector a special role and a huge window of opportunity for offering these kind of services. However the number of banks and financial institutions offering mobile banking is still low.

The slow development of mobile commerce is due the lack of information for and about consumer, and fears about the safety of transactions.

In Mexico, 95% of mobile banking transactions are balance inquiries and airtime purchases, and -in a lower proportion- personal account transfers.

Confirmed Speakers / VIPs

>> >> >> >> >> >> >> >> Jorge Sánchez Barceló, Gerente de Banca Móvil, BANORTE Representante de la Cofetel Edgar Betts, Executive Director, Smart Card Alliance Latin America Ernesto Piedras Director General, The Competitive Intelligence Unit Marcello Veronese, Director de e-Business de HSBC México Lee Araujo, Business Leader Mobile Innovation, VISA Representante del Iab México Gregory Keough, Chairman and CEO, RegaloCard Carlos López Moctezuma, Coordinador de Asesores de la Presidencia y Vocero de la Comisión Nacional Bancaria y de Valores Juan Arauz, Director de Medios de Pago Móvil de BBVA Bancomer Gilberto Muñoz, responsable de Banca Móvil de Banco del Bajío Jorge Eduardo Soto Guzmán, Supervisor Desarrollo Normativo, Superintendente de Bancos de Guatemala Mauricio Yerena, Experto MKT Servicios Financieros, Telefónica Movistar México David Youker, Senior Director, mCommerce, Sybase Santiago Vasquez, Project Manager, Mobile Payments, Central Bank of Ecuador Gabriel Torres, Business Development, Mozido José Guillermo Bautista Niño, Jefe de Portal Servicios Bancarios Móviles, Inbursa Jorge Luis Paz, Gerente de Mercadotecnia y Comercio Electrónico- interjet. Miguel Herrera, Senior Investment Officer, Frontier Investments Group, ACCION International   Fernando Rojas Castañeda, Especialista Regulatorio Económico / Relaciones con Gobierno y Jurídico, Alestra Ariel Olivares, Analista, The Competitive Intelligence Unit, CIU Carlos López Jones, Editor en Jefe de Grupo Editorial Tendencias Federico Gómez Schumacher, Director General, PayPal México Miguel Sánchez, Consulting Sales Manager / Telecom, Giesecke & Devrient de Mexico S.A

According to the 2010 World Payments Report by Capgemini, RBS and EFMA, the banking sector is one of the best positioned players as a trusted provider to merchants and consumers. Similarly, it is expected that alternative suppliers (mostly telecom operators) will reach the 12.4% in 2010 in electronic payments.

For these reasons, the Mexican and Central America mobile industry should expect a profitable and important mobile payment and banking market in the immediate future. This is the right time to discuss and learn thoroughly about the regulatory, technical, business challenges and options for mobile commerce and banking possibilities!

If you want to share your benchmarks and experience, this is the time to submit a speaker proposal.

Register today and ensure your place in this pioneer and unique conference exclusively devoted to Mobile Commerce in Mexico & Central America

For more information, please contact:
Anabella Marciello
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Ana Maria Yumiseva
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