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MOBILE COMMERCE MEXICO AND
CENTRAL AMERICA 2011
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February 3rd & 4th
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Please send any suggestions to: |
Anabella Marciello
Senior Editor and Agenda Coordinator
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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February 3rd |
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TIME
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PANELS
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Introduction. Mobile Money Status
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9.00 a 9.20
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What is mobile money and the adoption process worldwide. Experiences from Latin America and other developing countries
How to lead the mobile money revolution in Mexico & Central America? Can mobile become a significant payment method?
Ernesto piedras, Director General, The Competitive Intelligence Unit
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9.20 a 10.20
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Regulation in Mobile Commerce, Banking and Financial Services
Best practices from other Latin American countries (Guatemala. Mexican experiences.)
Carlos López Moctezuma , Coordinador de Asesores de la Presidencia y Vocero de la CNBV Comisión Nacional Bancaria y de Valores
Jorge Eduardo Soto Guzmán , Supervisor Desarrollo Normativo, Superintendente de Bancos de Guatemala
Ariel Olivares, The Competitive Intelligence Unit, CIU
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10.20 a 11.00
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Discussion Panel. Collaborating with government regulators to effectively manage mobile money
How can banks, mobile operators, and government gain a workable consensus? Gaining regulator support Molding your business plan and partnership strategies to pre-existing governmental regulation.
Carlos López Jones, Editor en Jefe de Grupo Editorial Tendencias
Jorge Eduardo Soto Guzmán , Supervisor Desarrollo Normativo, Superintendente de Bancos de Guatemala
Ariel Olivares, The Competitive Intelligence Unit, CIU
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11.00 a 11.30
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Networking
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11.30 a 12.10
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Mobile banking. Elaborating a succesful and sustentable business plan for Mexican consumer
Identifying clearly consumer necessities. Marketing strategies for services and products offers. Security and trust topics as the main obstacles.
Jorge Sanchez Barcelo, Gerente de Banca Móvil, Banorte
Juan Arauz, Director de Medios de Pago Móvil, BBVA Bancomer
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12.10 a 12.50
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Overcome the barriers of adoption of mobile money and mobile banking to achieve a reliable offer
Overcoming consumer unfamiliarity with mobile money technologies and fears of fraud. How to create a coordinated, innovative and productive service offering of the whole mobile payment chain to achieve consumer confidence. Making the most of mobile operators' brand recognition amongst the consumer.
Marcello Veronese, E- Bussiness,HSBC
David Youker, Senior Director, mCommerce, Sybase
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12.50 a 13.20
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Business Models - Panel session: Partnerships to profit from mobile money transfers
Identifying the right partner for your MMT service Offerings. Should banks partner with mobile operators or/and third parties?
Who is responsible for Shouldering infrastructure development costs?
Determining profit-sharing. The power of a unified approach to engage consumers massively.
Fernando Rojas, Especialista Regulatorio Económico / Relaciones con Gobierno y Jurídico Alestra
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13.30 a 15.00
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Lunch
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15.00 a 16.00
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Discussion Sesion. Remittances- the big opportunity for cross-border transactions
Where have pilots worked and what can the Latin american market learn? How can banks and mobile operators lead the transition customers from traditional transaction services? Building partnerships with banks in US in order to create a smooth-running operation.
Gregory Keough, Chairman and CEO, Regalocard
Gabriel Torres, Business Development, Mozido
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16.00 a 16.30
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MITIGATING RISK & MOBILE PAYMENTS - Security Features in Mobile Phone
SIM Card, Key Pad, Applets, digital authentication, Security Levels
Miguel Sánchez Bautista, Consultor Senior, G&D
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16.30 a 17.00
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Networking
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17.00 a 18.00
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MOBILE MONEY & THE UNDERBANKED
Enabling the opportunity of Latin America's under banked population
Widespread exposure to the population: consumer trust and transaction choices. Transitioning an under banked client with a mobile wallet to a fully serviced consumer. Undestanding un banked and Creting products for them.
Santiago Vásquez, Project Manager, Mobile Payments, Central Bank of Ecuador
Miguel Herrera, Senior Investment Officer | Frontier Investments Group | ACCION International
Moderator: Ariel Olivares, The Competitive Intelligence Unit, CIU
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February 4th |
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TIME
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PANELS
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9.40 a 10.20
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MITIGATING RISK & MOBILE PAYMENTS - Security Features in Mobile Phone
SIM Card, Key Pad, Applets, digital authentication, Security Levels
Miguel Sánchez Bautista, Consultor Senior, G&D
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10.20 a 11.00
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The ever Evolving face of mobile payments. Where does its future lie within Mexico & Central America?
Transitioning Latin Americans to paying primarily with mobile Examination of international cases. Which one can be replicate in Latin America?
Lee Araujo, Business Leader Mobile Innovation, VISA
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11.00 a 11.30
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Networking
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11.30 a 12.30
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Micropayments and Applications that Works in Latin America
Parking, public transports payments.
Federico Gómez Schumacher, Director General, PayPal México
Jorge Paz, Gerente de Mercadotecnia, Interjet
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12.30 a 13.30
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Discussion Sesion. Mobile Commerce and New Players
How can mobile industry and financial sector work together to deploy atractive and simple options for consumer in real time. How can operators and banks work together to enhance and make strong mobile commerce.
Fernando Rojas Castañeda, Especialista Regulatorio Económico / Relaciones con Gobierno y Jurídico, Alestra
Juan Arauz, Director de Medios de Pago Móvil, BBVA Bancomer
David Youker, Sr. Director, mCommerce/Americas, Sybase365
Jorge Eduardo Soto Guzmán , Supervisor Desarrollo Normativo, Superintendente de Bancos de Guatemala
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End of conference |
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*Topics are subject to change at the discretion of the organizers. |
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If you need more information please contact: |
Anabella Marciello
Senior Editor and Agenda Coordinator
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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